Domain name experts on the Internet point out that similarities between emoticons can lead to uncertainty and lack of legal certainty. Standardization could save this problem.
The evolution of the Internet and its impact on the global market has caused a rapid evolution of domain terminations. The. com,. net or. org flooded the Web for years. Then came the geographical references, such as the. es or. ue. Finally, the Internet Corporation for Assigned Names and Domain Numbers (Icann) decided to make a big leap forward by incorporating hundreds of new names focusing on business sectors, professions or generic terms, such as. bank,. abogado or. auto.
Now, it looks like the next frontier will be domain names that include emojis, the familiar icons commonly used in instant messaging conversations. However, this new possibility, which would radically increase the number of names for web pages on the Internet, does not seem to convince the experts.